Motive Offshore Group appoints Add Energy to digitize asset base


Motive has contracted Add Energy (ABL Group) to automate and digitize its extensive pool of rental equipment.

Enabling cost-efficient support whilst improving the customer experience for offshore energy operators and their suppliers, Add Energy’s award-winning software AssetVoiceTM utilizes customizable automated work flows with scannable tags to link the physical asset with its digital imprint, giving assets a voice.

Add Energy Pete Ross AV Motive 1
Pictured L-R: Peter Adam, Add Energy parent group, ABL Group - Ross Whittingham, Motive Offshore Group

Implementing this automated asset tracking solution across its rental equipment utilized by operators and supplier companies in the maritime, oil and gas, and renewables industries, Motive is transforming its rental fleet with the rollout of digital technologies providing asset tracking and real-time data.

Motive will start the digital asset transformation at its headquarters in Banff, Aberdeenshire, UK, and then expand to its international offices in Stavanger, Norway; Sharjah, UAE; Houston, USA; Rio de Janeiro, Brazil; and Taipei, Taiwan.

Motive is transforming its rental fleet with the rollout of digital technologies providing asset tracking and real-time data. Digitalised equipment unlocks significant benefits for our clients and for Motive, such as increased sustainability through ESG analysis, improving operational efficiency through more informed decision-making, and automated financial tracking to calculate accurate utilization cost.

- Ross Whittingham, Technical Director @ Motive Offshore Group

The combination of the AssetVoice software and RFID technology, which is being facilitated by an IoT (Internet of Things) network, provides customers with clear and instantaneous reports which will save Motive time on manual reporting.

Our task is to help Motive in optimizing availability, integrity and efficiency of its asset base, meaning cost savings, increased productivity, and an excellent customer experience for Motive and its clients. They are a forward-thinking business who have identified our groundbreaking software as part of their strategy to capitalize on the benefits digital solutions can offer.

- Peter Adam, Managing Director of Asset and Integrity Management @ Add Energy parent group, ABL Group

Add Energy has not disclosed the value of its contract.

Add Energy was last year acquired by Oslo-listed energy consultancy group ABL Group ASA with the specialist software and asset integrity management division becoming a service line within international energy and marine consultancy company ABL.