Middle East team soars with unprecedented growth and key promotions
20 OCTOBER 2025
Middle East team soars with unprecedented growth and key promotions
Motive FZE reported impressive growth in the first half of 2025, driven by strong rentals performance and a growing Certification and Inspection delivery across the MENA region.
Reflecting on the significant expansion of its Middle East operations, Motive FZE has experienced impressive growth during 2025, driven in large part by the strong performance of its Rentals division. As the company continues to expand its market share in the MENA region, this feature explores some recent changes driving growth and how its success is testament to the team's dedication and trust of its clients.
Expanding capabilities through new hires and promotions
With 20 new positions filled to date this year, Motive FZE has welcomed a wave of new talent and experience across key disciplines like Operations, Project Management, HSEQ, Sales, and Contracts Specialists.
In addition to external hires, and in keeping with its long-standing tradition of cultivating talent from within, the company is pleased to announce the promotion of two key individuals:
Ryan Cutmore has been promoted to Technical Sales Manager: A long-serving member of the team since starting his Engineering Apprenticeship journey with Motive in 2015, Ryan has built considerable expertise across all aspects of Motive service lines. Known for consistently demonstrating exceptional technical knowledge and leadership on complex projects, Ryan's new role will involve working directly with clients to provide them with customised solutions that meet their unique project requirements.
Shreekant Vemula steps into the role of Operations Manager: Since joining Motive FZE in 2023, Shreekant has been instrumental in driving the growth of key service lines, strengthening client relationships, and enhancing operational efficiency. An experienced Project Engineer with over 12 years’ experience in Project Management and Mechanical Engineering in O&G, EPC & Heavy Machinery, Shreekant will play a crucial role in in the effective management and deployment of Motive's rental equipment and services.
Pictured L-R: Operations Manager Shreekant Vemula and Technical Sales Manager Ryan Cutmore
End-to-end solutions
The successful growth during 2025 reflects a surging demand for Motive's expertise in delivering full cycle solutions. In a marketplace characterised by a high degree of specialisation, Motive offers an all-encompassing, integrated solution, equipping clients with everything necessary to achieve project success.
By managing each critical stage, from equipment design to final installation, the result is a simplified supply chain delivering significant time and cost savings for clients.
The Middle East team has also been instrumental in expanding Motive Offshore Group’s Certification and Inspection division, helping clients meet stringent international standards while broadening the availability of specialist Testing, Inspection and Certification (TIC) services across the region.
The strategic advantage of in-region assets
Motive has strategically expanded its specialisation across all business divisions to fulfil its end-to-end approach, while ongoing investment in capital expenditure (CAPEX) ensures equipment is readily available where needed, enabling the company to successfully fulfil larger and more complex contracts. This dual approach ensures key equipment is not only part of the company fleet, but is also immediately available within the region, offering a powerful competitive advantage.
A prime example of this commitment is the recent addition of a 50Te WLL 4-Track Tensioner, a key asset now located in the region and currently mobilised for a flexlay project.
In summary, whether in the Middle East, Americas, or APAC, Motive recognises the immense value of localisation - focusing on building a strong regional presence as a trusted partner with the local expertise, equipment, and personnel to deliver an exceptional service for clients in-region.
Appointed as MENA Country Manager for Motive in 2024, David Mitchell has been key in guiding the Middle East expansion strategy, with the company setting out to achieve a 30% growth in the region by year end:
I’m incredibly proud of the dedication and hard work shown by our entire Middle East team. Their commitment has been the driving force behind our ongoing growth in the region. The promotions of Ryan and Shreekant are a testament to their individual dedication and hard work, and Motive’s commitment to fostering talent from within. We look forward to their continued success as we further expand our footprint and continue to enhance services to meet the evolving needs of our clients in the Middle East.
- David Mitchell, MENA Regional Manager @ Motive Offshore Group
Our remarkable growth this year is a direct result of our team's unwavering dedication and our strategic vision to expand our capabilities in the MENA region. By both bringing in new talent and promoting from within, we're not only strengthening our team but also investing in the future of our company. These key investments in our People and our Products are what allow us to offer truly integrated, end-to-end solutions, enabling us to provide our clients with a clear competitive advantage.